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Simple tiers. Two months free on annual.
Every plan, the free one included, gets the full report suite, white-label reports, alerts, and the free instant tools. Paid tiers raise the limits and unlock the AI-backed layers.
Free
Your first site, properly audited.
Free forever, no card
- 1 site
- 100 URLs per crawl
- 4 crawls a month
- Full report suite
- Free instant tools
- White-label reports
Not included
- JavaScript rendering
- Rank tracker and backlinks
- AI visibility tracking
- GA4 and Search Console
Starter
Freelancers and small sites.
Two months free, billed yearly
- 3 sites
- 1,000 URLs per crawl
- 30 crawls a month
- Everything in Free
- Monthly report email
- WCAG add-on available
Not included
- JavaScript rendering
- Rank tracker and backlinks
- AI fixes and patches
- AI visibility tracking
Pro
Professionals and in-house teams.
Two months free, billed yearly
- 10 sites · 3 seats
- 10,000 URLs per crawl
- 120 crawls a month
- JavaScript rendering
- GA4 + Search Console insights
- Core Web Vitals + content analysis
- AI fixes, patches, writer
- Rank tracker + backlink monitor
- WCAG accessibility module
Not included
- AI visibility tracking (add-on)
- AI Tools Studio
- Command Center
- Historical rankings
Growth
Teams going after AI search.
Two months free, billed yearly
- 30 sites · 8 seats
- 50,000 URLs per crawl
- 500 crawls a month
- Everything in Pro
- AI Visibility: 4 engines, included
- AI Visibility Pro diagnostics
- AI Tools Studio: 100 workflows
- Command Center + automations
- Historical rankings
Every feature unlocked
- Nothing locked; Scale only raises limits
Scale
Agencies and large portfolios.
Two months free, billed yearly
- 100 sites · 16 seats
- 250,000 URLs per crawl
- 2,000 crawls a month
- Everything in Growth
- Highest credit ceilings
- Built for client portfolios
Every feature unlocked
- The most sites, seats, and limits
Every button starts you on the free plan. Switch on any paid tier from inside the app, no card to begin. Full breakdown below.
Find your plan in four questions
Matched against the real limits in the table below. Nothing is sent anywhere; this runs entirely in your browser.
The floor is high on purpose
Most platforms strip their cheap tiers down to a teaser. Swiss Knife SEO keeps the workflow intact on every plan, the free one included, because an audit you cannot act on is just bad news in a table. Paid tiers raise the limits and switch on the AI-backed and data-heavy layers; they never take away the basics.
The full report suite
Every plan runs all 47 audit reports and explorers: indexability, redirects, duplicates, titles and metas, internal links, page changes, security, structure, and the rest. Limits change by plan; the reports never do.
The whole workflow
Issue ownership, due dates, re-crawl verification, the briefing, the fix workspace, monitoring, and the portfolio view are included everywhere. So are email alerts, the weekly digest, and webhooks.
Client-ready output
White-label branded reports, printable PDFs, xlsx and CSV exports, Copy for AI, and the API with a CI health endpoint ship on every tier. Your deliverables do not depend on your bill.
Every feature, every tier, no fine print
This table mirrors the gates inside the application itself, so it cannot drift from reality. A check means included, Add-on means available as a paid add-on on that tier, and a dash means the tier does not include it.
| Feature | Free | Starter | Pro | Growth | Scale |
|---|---|---|---|---|---|
| Crawling and audits | |||||
| URLs per crawl | 100 | 1,000 | 10,000 | 50,000 | 250,000 |
| Crawls per month | 4 | 30 | 120 | 500 | 2,000 |
| Sites | 1 | 3 | 10 | 30 | 100 |
| Team seats | 1 | 1 | 3 | 8 | 16 |
| Scheduled crawls | Weekly, monthly | Weekly, monthly | Daily too | Daily too | Daily too |
| JavaScript rendering | ✗ | ✗ | ✓ | ✓ | ✓ |
| Full report suite (47 reports and explorers) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Workspace briefing, opportunities, and monitoring | ✓ | ✓ | ✓ | ✓ | ✓ |
| Issue ownership and re-crawl verification workflow | ✓ | ✓ | ✓ | ✓ | ✓ |
| Site favicons, portfolio view, and site comparison | ✓ | ✓ | ✓ | ✓ | ✓ |
| Exports: xlsx workbook, CSV, printable reports | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email alerts, weekly digest, and webhooks | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI search and monitoring | |||||
| AI Visibility tracking: ChatGPT, Perplexity, Gemini, Google AI Overviews | ✗ | ✗ | Add-on | ✓ | ✓ |
| AI Visibility Pro: sentiment, answer simulation, gap briefs | ✗ | ✗ | Add-on | ✓ | ✓ |
| AI referral analytics (visits sent by AI assistants) | ✗ | ✗ | Add-on | ✓ | ✓ |
| Keyword Rank Tracker with SERP features | ✗ | ✗ | ✓ | ✓ | ✓ |
| Backlink monitor with lost-link alerts | ✗ | ✗ | ✓ | ✓ | ✓ |
| Bot and AI-crawler analytics | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI fix recommendations | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI content writer and paraphraser | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI Tools Studio: 100 focused workflows | ✗ | ✗ | ✗ | ✓ | ✓ |
| Command Center with approval gates | ✗ | ✗ | ✗ | ✓ | ✓ |
| Command Center skills, memory, and scheduled automations | ✗ | ✗ | ✗ | ✓ | ✓ |
| Expiring guest result links | ✗ | ✗ | ✗ | ✓ | ✓ |
| Evidence-sourced keyword and prompt suggestions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Data and integrations | |||||
| GA4 traffic join | ✗ | ✗ | ✓ | ✓ | ✓ |
| Search Console insights and content decay | ✗ | ✗ | ✓ | ✓ | ✓ |
| Historical rankings (years of organic-visibility trend) | ✗ | ✗ | ✗ | ✓ | ✓ |
| Core Web Vitals (lab and field data) | ✗ | ✗ | ✓ | ✓ | ✓ |
| Schema, social tags, and content analysis | ✗ | ✗ | ✓ | ✓ | ✓ |
| WCAG accessibility module | ✗ | Add-on | ✓ | ✓ | ✓ |
| Custom extraction rules | ✗ | ✗ | ✓ | ✓ | ✓ |
| Copy-paste patches and CDN edge deploy | ✗ | ✗ | ✓ | ✓ | ✓ |
| Ad Studio playbooks, policy checks, and campaign exports | ✓ | ✓ | ✓ | ✓ | ✓ |
| AI ad copy, critique, creative briefs, and image generation | ✗ | ✗ | ✓ | ✓ | ✓ |
| Landing-page readiness and conversion tracking audit | ✓ | ✓ | ✓ | ✓ | ✓ |
| White-label branded reports | ✓ | ✓ | ✓ | ✓ | ✓ |
| API access and CI health endpoint | ✓ | ✓ | ✓ | ✓ | ✓ |
✓ included · Add-on: available as a paid add-on on that tier · – not included. The table follows the application's own plan registry.
Buy only the extra blade you need
Each add-on attaches to a single workspace on a qualifying plan. Everything here is included automatically on higher tiers.
WCAG accessibility module
Site-wide accessibility audit: alt text, labels, headings, contrast signals, and a 0 to 100 score per page.
Included from Pro upAI referral analytics
The visits AI assistants actually send you: sessions by engine plus the landing pages they cite, from your GA4.
Included from Growth upAI Visibility tracking
Track whether ChatGPT, Perplexity, Gemini, and Google AI Overviews cite your site for the prompts that matter, with history.
Included free from Growth upAI Visibility Pro
The diagnostics layer: citation sentiment, answer simulation showing where competitors win, gap briefs, and prompt sizing.
Included from Growth upPricing, answered straight
How limits, credits, and boundaries behave in daily use is covered in depth in plans, team, and security.
What counts as a crawl?
Do I need a credit card for the free plan?
How do upgrades work right now?
What are credits?
What is the difference between AI Visibility tracking and AI Visibility Pro?
Can I change plans or cancel?
Do you sell a backlink index or keyword database?
Is white-label reporting extra?
Can my whole team work in one workspace?
What happens when I hit a plan limit?
Can I audit sites I do not own?
Is my data locked in?
Start on Free. Stay as long as you like.
The free plan is a real plan, not a trial. Upgrade the day your sites outgrow it.